Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Scott Anthony Price

2

Reason for the notification

a)

Position/Status: Executive Director and Group Chief Executive

b)

Initial notification/Amendment: Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

(iii)

Accrual of dividend equivalent shares in respect of share awards granted in June 2023

Accrual of dividend equivalent shares in respect of share awards granted in June 2024

Accrual of dividend equivalent shares in respect of share awards granted in June 2025

c)

Price(s) and Volume(s):

(i)

(ii)

(iii)

Price(s)

US$0.00

US$0.00

US$0.00

Volume(s)

55,130

122,126

171,288

d)

Aggregated price:

Aggregated volume:

US$0.00

348,544

e)

Date of the transaction:

15 October 2025

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Tom Cornelis Gerardus van der Lee

2

Reason for the notification

a)

Position/Status: Executive Director and Group Chief Financial Officer

b)

Initial notification/Amendment: Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

(iii)

Accrual of dividend equivalent shares in respect of share awards granted in April 2023

Accrual of dividend equivalent shares in respect of share awards granted in April 2024

Accrual of dividend equivalent shares in respect of share awards granted in April 2025

c)

Price(s) and Volume(s):

(i)

(ii)

(iii)

Price(s)

US$0.00

US$0.00

US$0.00

Volume(s)

5,053

17,931

48,027

d)

Aggregated price:

Aggregated volume:

US$0.00

71,011

e)

Date of the transaction:

15 October 2025

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Yue Pang Man

2

Reason for the notification

a)

Position/Status: Chief Executive Officer, 7-Eleven

b)

Initial notification/Amendment: Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

(iii)

Accrual of dividend equivalent shares in respect of share awards granted in April 2023

Accrual of dividend equivalent shares in respect of share awards granted in April 2024

Accrual of dividend equivalent shares in respect of share awards granted in April 2025

c)

Price(s) and Volume(s):

(i)

(ii)

(iii)

Price(s)

US$0.00

US$0.00

US$0.00

Volume(s)

8,592

19,937

32,121

d)

Aggregated price:

Aggregated volume:

US$0.00

60,650

e)

Date of the transaction:

15 October 2025

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Hei Lam Wong

2

Reason for the notification

a)

Position/Status: Chief Executive Officer, Health & Beauty

b)

Initial notification/Amendment: Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

(iii)

Accrual of dividend equivalent shares in respect of share awards granted in April 2023

Accrual of dividend equivalent shares in respect of share awards granted in April 2024

Accrual of dividend equivalent shares in respect of share awards granted in April 2025

c)

Price(s) and Volume(s):

(i)

(ii)

(iii)

Price(s)

US$0.00

US$0.00

US$0.00

Volume(s)

5,205

31,588

39,112

d)

Aggregated price:

Aggregated volume:

US$0.00

75,905

e)

Date of the transaction:

15 October 2025

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Jan Martin Onni Lindström

2

Reason for the notification

a)

Position/Status: Chief Executive Officer, DFI IKEA

b)

Initial notification/Amendment: Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

(iii)

Accrual of dividend equivalent shares in respect of share awards granted in April 2023

Accrual of dividend equivalent shares in respect of share awards granted in April 2024

Accrual of dividend equivalent shares in respect of share awards granted in April 2025

c)

Price(s) and Volume(s):

(i)

(ii)

(iii)

Price(s)

US$0.00

US$0.00

US$0.00

Volume(s)

8,766

30,321

33,900

d)

Aggregated price:

Aggregated volume:

US$0.00

72,987

e)

Date of the transaction:

15 October 2025

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Wai Man Chan

2

Reason for the notification

a)

Position/Status: Group Chief Legal, Sustainability and Corporate Affairs Officer

b)

Initial notification/Amendment: Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

Accrual of dividend equivalent shares in respect of share awards granted in April 2024

Accrual of dividend equivalent shares in respect of share awards granted in April 2025

c)

Price(s) and Volume(s):

(i)

(ii)

Price(s)

US$0.00

US$0.00

Volume(s)

36,718

39,112

d)

Aggregated price:

Aggregated volume:

US$0.00

75,830

e)

Date of the transaction:

15 October 2025

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Jinghui Xu

2

Reason for the notification

a)

Position/Status: Group Chief People & Culture Officer

b)

Initial notification/Amendment: Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

Accrual of dividend equivalent shares in respect of share awards granted in April 2024

Accrual of dividend equivalent shares in respect of share awards granted in April 2025

c)

Price(s) and Volume(s):

(i)

(ii)

Price(s)

US$0.00

US$0.00

Volume(s)

38,728

38,156

d)

Aggregated price:

Aggregated volume:

US$0.00

76,884

e)

Date of the transaction:

15 October 2025

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Wee Lee Loh

2

Reason for the notification

a)

Position/Status: Group Chief Digital and yuu Rewards Officer

b)

Initial notification/Amendment: Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

Accrual of dividend equivalent shares in respect of share awards granted in April 2024

Accrual of dividend equivalent shares in respect of share awards granted in April 2025

c)

Price(s) and Volume(s):

(i)

(ii)

Price(s)

US$0.00

US$0.00

Volume(s)

17,308

23,964

d)

Aggregated price:

Aggregated volume:

US$0.00

41,272

e)

Date of the transaction:

15 October 2025

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Ella Yig-Sharn Chan

2

Reason for the notification

a)

Position/Status: Group Chief Strategy Officer

b)

Initial notification/Amendment: Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

Accrual of dividend equivalent shares in respect of share awards granted in April 2025

c)

Price(s) and Volume(s):

Price(s)

US$0.00

Volume(s)

17,590

d)

Aggregated price:

Aggregated volume:

N/A - Single transaction

e)

Date of the transaction:

15 October 2025

f)

Place of the transaction:

Outside a trading venue