Director/PDMR Shareholding

13 August 2013

Better Capital PCC Limited

(the "Company")

NOTIFICATION OF INTERESTS OF THE DIRECTORS AND MEMBERS OF THE CONSULTANT AND GENERAL PARTNER FOLLOWING THE FIRM PLACING AND PLACING AND OPEN OFFER OF 2012 SHARES IN BETTER CAPITAL 2012 CELL

Further to the close of the Firm Placing and Placing and Open Offer at a price of 105 pence per New Share (the "Placing"), the Directors and members of the Consultant and General Partner today confirmed to the Company their interests in the ordinary shares in the Better Capital 2012 Cell (the "2012 Shares"). Shares subscribed for in the Placing are expected to be admitted to trading on 15 August 2013 ("Admission").

Directors

Richard Crowder

Shareholding before the Placing: 100,000 2012 Shares

Subscribed for in the Placing: n/a

Shareholding following Admission: 100,000 2012 Shares (0.0%)

Richard Battey

Shareholding before the Placing: 30,000 2012 Shares

Subscribed for in the Placing: 30,000 2012 Shares

Shareholding following Admission: 60,000 2012 Shares (0.0%)

Philip Bowman

Shareholding before the Placing: 500,000 2012 Shares

Subscribed for in the Placing: 95,238 2012 Shares

Shareholding following Admission: 595,238 2012 Shares (0.2%)

Jon Moulton

Shareholding before the Placing: 30,000,000 2012 Shares

Subscribed for in the Placing: 4,761,905 2012 Shares

Shareholding following Admission: 34,761,905 2012 Shares (10.0%)

Members of the Consultant and General Partner

Mark Aldridge

Shareholding before the Placing: 450,000 2012 Shares

Subscribed for in the Placing: 476,190 2012 Shares

Shareholding following Admission: 926,190 2012 Shares (0.3%)

Nick Sanders

Shareholding before the Placing: 450,000 2012 Shares

Subscribed for in the Placing: 476,190 2012 Shares

Shareholding following Admission: 926,190 2012 Shares (0.3%)

Laurence McNairn

Shareholding before the Placing: 21,000 2012 Shares

Subscribed for in the Placing: 50,000 2012 Shares

Shareholding following Admission: 71,000 2012 Shares (0.0%)

Enquiries:

Better Capital PCC Limited +44 (0)1481 716000

Richard Crowder

Laurence McNairn (Administrator and Company Secretary)

Better Capital LLP +44 (0)20 7440 0840

Mark Aldridge

Numis Securities Limited +44 (0)20 7260 1000

Sponsor, Broker, Financial Adviser and Global Coordinator

Nathan Brown, Oliver Hardy