Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

PAOLA POCCI

2

Reason for the notification

a)

Position/status

PDMR - CHIEF CONSUMER OFFICER AND PRESIDENT, AFRICA, ASIA, AUSTRALASIA AND CENTRAL & EASTERN EUROPE REGION

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

EXERCISE OF NIL COST OPTION (AND ASSOCIATED TRANSFER OF SHARES, INCLUDING DIVIDEND ROLL-UP SHARES) GRANTED AS PART OF AN LTIP AWARD MADE IN 2021.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

49,968

NIL

e)

Date of the transaction

3 APRIL 2024

f)

Place of the transaction

OUTSIDE A TRADING VENUE

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

SALE OF SHARES TO PAY TAX DUE ON EXERCISE AND TRANSFER OF LTIP AWARD OPTIONS AND DIVIDEND ROLL-UP SHARES.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

23,592

GBP 416,338.88

e)

Date of the transaction

3 APRIL 2024

f)

Place of the transaction

XLON - LONDON STOCK EXCHANGE