Director/PDMR Shareholding

1. Name of the issuer

Betfair Group plc

2. State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2 R, (ii) a disclosure made in accordance with LR 9.8.6R(1) or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006):

Notification is made in accordance with

DTR 3.1.2 R

3. Name of person discharging managerial responsibilities/director:

Director - David Yu

4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person:

N/A

5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest:

Notification is made in respect of the person referred to in 3 above

6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares:

Ordinary shares

7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them:

David Yu

8. State the nature of the transaction:

Following his exercise of options on 30 September 2011, David Yu has sold the minimum number of shares required to cover the resulting tax liability and exercise cost.

9. Number of shares, debentures or financial instruments relating to shares acquired:

N/A

10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage):

N/A

11. Number of shares, debentures or financial instruments relating to shares disposed:

38,604 ordinary shares

12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage):

0.0365%

13. Price per share or value of transaction:

782p

14. Date and place of transaction:

31.10.11 London

15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage):

The total holding of David Yu when aggregated with the holding of a connected person (his spouse Philana Yu), will be 31,385 ordinary shares - 0.0297%

16. Date issuer informed of transaction:

31.10.11

23. Any additional information:

N/A

24. Name of contact and telephone number for queries:

Cindy Kalsi - +44 20 8834 8000

Name of authorised official of issuer responsible for making notification:

Martin Cruddace

Date of notification:

31.10.11