Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Andrew Moss

2

Reason for the notification

a)

Position/status

Chief Executive, Phoenix Life Limited (subsidiary operation of Phoenix Group Holdings plc) and Group Director, Heritage Business

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Acquisition of Dividend Shares under the Group Share Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

191

585.21p

e)

Date of the transaction

2022-05-11

f)

Place of the transaction

London

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Michael Eakins

2

Reason for the notification

a)

Position/status

Group Chief Investment Officer

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Acquisition of Dividend Shares under the Group Share Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

23

585.21p

e)

Date of the transaction

2022-05-11

f)

Place of the transaction

London

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Andrew Briggs

2

Reason for the notification

a)

Position/status

Group Chief Executive Officer

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Acquisition of Dividend Shares under the Group Share Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

31

585.21p

e)

Date of the transaction

2022-05-11

f)

Place of the transaction

London

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Rakesh Thakrar

2

Reason for the notification

a)

Position/status

Group Chief Financial Director

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Acquisition of Dividend Shares under the Group Share Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

207

585.21p

e)

Date of the transaction

2022-05-11

f)

Place of the transaction

London

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Jonathan Pears

2

Reason for the notification

a)

Position/status

Group Chief Risk Officer

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Acquisition of Dividend Shares under the Group Share Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

33

585.21p

e)

Date of the transaction

2022-05-11

f)

Place of the transaction

London

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

John McGuigan

2

Reason for the notification

a)

Position/status

Group Head of Customer

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Acquisition of Dividend Shares under the Group Share Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

44

585.21p

e)

Date of the transaction

2022-05-11

f)

Place of the transaction

London

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Tony Kassimiotis

2

Reason for the notification

a)

Position/status

Group Chief Operating Officer

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Acquisition of Dividend Shares under the Group Share Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

13

585.21p

e)

Date of the transaction

2022-05-11

f)

Place of the transaction

London

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Matthew Cuhls

2

Reason for the notification

a)

Position/status

Chief Executive, ReAssure Limited (subsidiary operation of Phoenix Group Holdings plc)

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Acquisition of Dividend Shares under the Group Share Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

23

585.21p

e)

Date of the transaction

2022-05-11

f)

Place of the transaction

London

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Quentin Zentner

2

Reason for the notification

a)

Position/status

Group General Counsel

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Acquisition of Dividend Shares under the Group Share Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

26

585.21p

e)

Date of the transaction

2022-05-11

f)

Place of the transaction

London

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Claire Hawkins

2

Reason for the notification

a)

Position/status

Director of Corporate Affairs & Investor Relations

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Acquisition of Dividend Shares under the Group Share Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

13

585.21p

e)

Date of the transaction

2022-05-11

f)

Place of the transaction

London

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Sara Thompson

2

Reason for the notification

a)

Position/status

Group HR Director

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Acquisition of Dividend Shares under the Group Share Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

13

585.21p

e)

Date of the transaction

2022-05-11

f)

Place of the transaction

London

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Andrew Curran

2

Reason for the notification

a)

Position/status

CEO - Savings and Retirement

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Acquisition of Dividend Shares under the Group Share Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

7

585.21p

e)

Date of the transaction

2022-05-11

f)

Place of the transaction

London