Director/PDMR Shareholding

For immediate release

21 May 2010

First Artist Corporation plc

Director/PDMR Shareholding

First Artist Corporation plc (AIM: FAN) (the 'Company'), announces that Julianne Coutts, Director, notified the Company today that she sold 5,000 ordinary shares of 2.5p each in the capital of the Company ('Shares') at a price of 12.5 pence per share on 20 May 2010.

Following the above, Ms Coutts now holds 246,600 Shares, which represent 0.82% of the Company's issued share capital.

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Notes to Editors:

First Artist Corporation plc was admitted to AIM in 2002.

First Artist's group companies are among the leading brands in their fields under the following categories: 

Media - entertainment advertising, marketing, design, promotions, digital media, merchandising, signage and front of house displays for the West End, Broadway and Las Vegas via the Dewynters, SpotCo and Newman Displays brands. Sponsorship rights marketing through First Rights Limited. Events such as conferences, company activity days, parties, venue finding, delegate management and client events for private and public sector clients through The Finishing Touch.

Sport - representation of football players/clubs across the UK, Europe and the US through the Sport division.