Director/PDMR Shareholding

20 November 2014

NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY

AVIVA MATCHING SHARE PLAN

The share interests of the under-noted person discharging managerial responsibility (PDMR) have increased following the reinvestment of dividends in respect of Ordinary shares by the Trustees, Computershare Trustees Limited, under the Aviva Matching Share Plan, an HMRC approved share incentive plan.

The following transactions in Aviva plc Ordinary shares of 25 pence each are notified in accordance with Disclosure & Transparency Rule 3.1.4R(1)(a) and took place in London on 17 November 2014 and the Company was advised on 20 November 2014.

Enquiries:

Kathryn Baily - Head of Board Support

Tel: +44 (0) 20 7662 0818