Director/PDMR Shareholding

Daily Mail and General Trust plc (the "Company") NOTIFICATION OF TRANSACTIONS OF DIRECTORS AND PERSONS DISCHARGING MANAGERIALRESPONSIBILITY The Company has been informed by Equiniti Limited, the administrators of theDaily Mail and General Trust 2010 Share Incentive Plan, that Directors andPersons Discharging Managerial Responsibility purchased A Ordinary Non-Votingshares in the Company under the Plan on 7 October 2014 at a price of £7.48 pershare as follows: Name Shares Total number of Purchased shares held under the Plan M W H Morgan 17 1,228 S W Daintith 16 962 D M M Dutton 17 1,279 K J Beatty 16 1,283 Fran SallasAssistant Company Secretary8 October 2014