Director/PDMR Shareholding

1.

Details of the person discharging managerial responsibilities/ person closely associated

a)

Name

Jill Armitage

2.

Reason for the notification

a)

Position/status

Person closely associated with a person discharging managerial responsibilities, being Matt Armitage, Chief Executive Officer

b)

Initial notification/ Amendment

Initial Notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

St Ives plc

b)

LEI

213800B32KQM8CENCR16

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares in St Ives plc

GB0007689002

b)

Nature of the transaction

Transfer of registered holding in shares to beneficial holder (no beneficial ownership change).

 c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Weighted average price

- Aggregated price

37786

Nil

Nil

e)

Date of the transaction

2016-10-14 (UTC)

f)

Place of the transaction

Outside a trading venue