Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Scott Anthony Price

2

Reason for the notification

a)

Position/Status: Executive Director and Group Chief Executive

b)

Initial notification/Amendment: Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

Grant of share awards

c)

Price(s) and Volume(s):

Price(s)

US$0.00

Volume(s)

1,107,274

d)

Aggregated price:

Aggregated volume:

N/A - Single transaction

e)

Date of the transaction:

16 June 2025

f)

Place of the transaction:

Outside a trading venue