Director/PDMR Shareholding

DIRECTOR/ PDMR SHAREHOLDING

LADBROKES PLC ("THE COMPANY") ANNOUNCES THAT ON 14 OCTOBER 2011:

n IAN BULL, AN EXECUTIVE DIRECTOR, PURCHASED 37,300 ORDINARY SHARES OF 28⅓P EACH OF THE COMPANY ("SHARES") AT 132.00 PENCE PER SHARE;

n STEPHEN VOWLES, A PERSON DISCHARGING MANAGERIAL RESPONSIBILITY, PURCHASED 4,000 SHARES AT 134.32 PENCE PER SHARE, 7,000 SHARES AT 133.70 PENCE PER SHARE AND 127,909 SHARES AT 133.80 PENCE PER SHARE; AND

n IAN BULL WAS GRANTED CONDITIONAL RIGHTS TO RECEIVE UP TO A MAXIMUM OF i) 510,684 SHARES UNDER THE COMPANY'S PERFORMANCE SHARE PLAN ("PSP"), BY REFERENCE TO THE COMPANY'S PERFORMANCE OVER THE THREE YEAR PERIOD ENDING 31 DECEMBER 2013 AND ii) 1,533,598 SHARES UNDER THE COMPANY'S GROWTH PLAN, BY REFERENCE TO THE COMPANY'S PERFORMANCE OVER THE PERIOD ENDING 30 JUNE 2015.

THE COMPANY FURTHER ANNOUNCES THAT ON 19 OCTOBER 2011:

n NICHOLAS RUST, A PERSON DISCHARGING MANAGERIAL RESPONSIBILITY, PURCHASED 182,000 SHARES AT 134.70 PENCE PER SHARE.

FOLLOWING THESE TRANSACTIONS:

n IAN BULL IS BENEFICIALLY INTERESTED IN 120,286 SHARES AND HAS AN INTEREST IN A MAXIMUM TOTAL OF 510,684 AND 1,533,598 SHARES UNDER THE PSP AND GROWTH PLAN RESPECTIVELY, OVER WHICH CONDITIONAL RIGHTS HAVE BEEN GRANTED;

n STEPHEN VOWLES IS BENEFICIALLY INTERESTED IN 192,564 SHARES; AND

n NICHOLAS RUST IS BENEFICIALLY INTERESTED IN 182,000 SHARES.