Director/PDMR Shareholding

DIRECTOR/ PDMR SHAREHOLDING

LADBROKES PLC ("THE COMPANY") ANNOUNCES THAT ON 24 FEBRUARY 2012, 43,147 ORDINARY SHARES OF 28⅓P EACH OF THE COMPANY ("SHARES") AWARDED IN 2009 TO RICHARD AMES, EXECUTIVE DIRECTOR, UNDER THE COMPANY'S EXECUTIVE DEFERRED BONUS PLAN ("EDBP") VESTED AND 22,516 SHARES WERE SOLD AT 151.50 PENCE PER SHARE TO ACCOUNT FOR TAX PAYABLE ON THIS VESTING.

FOLLOWING THE TRANSACTION, RICHARD AMES IS BENEFICIALLY INTERESTED IN 81,521 SHARES AND HAS A TOTAL INTEREST UNDER THE EDBP IN 89,413 SHARES.