Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Mark Evans

2

Reason for the notification

a)

Position/status

Managing Director of Marketing & Digital / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares (as nil cost options) under DLG Long Term Incentive Plan (the "LTIP") granted in August 2016 at a vesting rate of 60%. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP;

(ii) Acquisition of vested Shares;

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs; and

(iv) Sale of 2,884 Shares from remaining balance (retained 11,094 shares).

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 30 August 2019

(ii)&(iii)&(iv) 2 September 2019

f)

Place of the transaction

(i)&(ii) Outside of a trading venue.

(iii)&(iv) The London Stock Exchange (XLON).

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Jonathan Greenwood

2

Reason for the notification

a)

Position/status

Managing Director, Commercial / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares (as nil cost options) under DLG Long Term Incentive Plan (the "LTIP") granted in August 2016 at a vesting rate of 60%. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP;

(ii) Acquisition of vested Shares; and

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs (retained 25,083 shares).

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 30 August 2019

(ii)&(iii) 2 September 2019

f)

Place of the transaction

(i)&(ii) Outside of a trading venue.

(iii) The London Stock Exchange (XLON).

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Simon Linares

2

Reason for the notification

a)

Position/status

Human Resources Director / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares (as nil cost options) under DLG Long Term Incentive Plan (the "LTIP") granted in August 2016 at a vesting rate of 60%. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP;

(ii) Acquisition of vested Shares; and

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs (retained 30,101 shares).

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 30 August 2019

(ii)&(iii) 2 September 2019

f)

Place of the transaction

(i)&(ii) Outside of a trading venue.

(iii) The London Stock Exchange (XLON).

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Steve Maddock

2

Reason for the notification

a)

Position/status

​​​​​​​​Chief Operating Officer / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares (as nil cost options) under DLG Long Term Incentive Plan (the "LTIP") granted in August 2016 at a vesting rate of 60%. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP;

(ii) Acquisition of vested Shares;

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs; and

(iv) Sale of 11,843 Shares from remaining balance (retained 21,574 shares).

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 30 August 2019

(ii)&(iii)&(iv) 2 September 2019

f)

Place of the transaction

(i)&(ii) Outside of a trading venue.

(iii)&(iv) The London Stock Exchange (XLON).

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Neil Manser

2

Reason for the notification

a)

Position/status

Interim Chief Financial Officer /PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares (as nil cost options) under DLG Long Term Incentive Plan (the "LTIP") granted in August 2016 at a vesting rate of 60%. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP;

(ii) Acquisition of vested Shares; and

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs (retained 12,507 shares)

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 30 August 2019

(ii)&(iii) 2 September 2019

f)

Place of the transaction

(i)&(ii) Outside of a trading venue.

(iii) The London Stock Exchange (XLON).

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Gus Park

2

Reason for the notification

a)

Position/status

Managing Director of Motor, Pricing & Underwriting / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares (as nil cost options) under DLG Long Term Incentive Plan (the "LTIP") granted in August 2016 at a vesting rate of 60%. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP;

(ii) Acquisition of vested Shares; and

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs (retained 13,688 shares)

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 30 August 2019

(ii)&(iii) 2 September 2019

f)

Place of the transaction

(i)&(ii) Outside of a trading venue.

(iii) The London Stock Exchange (XLON).

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Kate Syred

2

Reason for the notification

a)

Position/status

Managing Director of Household & Partnerships / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares (as nil cost options) under DLG Long Term Incentive Plan (the "LTIP") granted in August 2016 at a vesting rate of 60%. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP;

(ii) Acquisition of vested Shares; and

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs (retained 12,379 shares).

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 30 August 2019

(ii)&(iii) 2 September 2019

f)

Place of the transaction

(i)&(ii) Outside of a trading venue.

(iii) The London Stock Exchange (XLON).

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Humphrey Tomlinson

2

Reason for the notification

a)

Position/status

General Counsel / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares (as nil cost options) under DLG Long Term Incentive Plan (the "LTIP") granted in August 2016 at a vesting rate of 60%. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP;

(ii) Acquisition of vested Shares; and

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs; and

(iv) Sale of 9,418 Shares from remaining balance (retained 8,831 shares).

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 30 August 2019

(ii)&(iii)&(iv) 2 September 2019

f)

Place of the transaction

(i)&(ii) Outside of a trading venue.

(iii)&(iv) The London Stock Exchange (XLON).

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Jose Vazquez

2

Reason for the notification

a)

Position/status

Chief Risk Officer / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares (as nil cost options) under DLG Long Term Incentive Plan (the "LTIP") granted in August 2016 at a vesting rate of 60%. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP;

(ii) Acquisition of vested Shares; and

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs; and

(iv) Sale of 9,658 Shares from remaining balance (retained 23,381 shares).

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 30 August 2019

(ii)&(iii)&(iv) 2 September 2019

f)

Place of the transaction

(i)&(ii) Outside of a trading venue.

(iii)&(iv) The London Stock Exchange (XLON).