Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Penny James

2

Reason for the notification

a)

Position/status

Chief Financial Officer / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of share award granted in November 2017 (as nil cost options) to replace awards forfeited at previous employer on joining DLG. The award vested at 95.835% after the application of performance criteria. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules;

(ii) Exercise of option and acquisition of vested Shares; and

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

2 August 2018

f)

Place of the transaction

The London Stock Exchange (XLON)