Director/PDMR Shareholding

27 July 2012

British Sky Broadcasting Group plc

(the "Company")

On 26 July 2012 the Company was notified that awards were made to Jeremy Darroch and Andrew Griffith, Chief Executive Officer and Chief Financial Officer of the Company respectively, under the Company's Long Term Incentive Plan, over the following ordinary shares of 50 pence each in the capital of the Company, at a nil cost per share:

Jeremy Darroch 600,000

Andrew Griffith 320,000

The awards will vest on 26 July 2015 dependent upon the achievement of performance targets in respect of revenue, operating cash flow, earnings per share and total shareholder return.

Furthermore the Company was notified that on 26 July 2012, Jeremy Darroch exercised his outstanding vested awards of 580,000 shares under the Company's Long term Incentive Plan. These awards vested on 29 July 2011 following the achievement of the relevant performance targets. 570,000 shares were disposed of at £7.06112 pence per share and the remaining 10,000 were subsequently sold at £7.075 pence per share.

Jeremy Darroch continues to hold 296,157 ordinary shares of the Company

Additionally, both Jeremy Darroch and Andrew Griffith have informed the Company of their intention to purchase the maximum number of BSkyB shares permitted under the Company's Co-Investment Plan - an investment equal to 50% of their annual bonus for 2011/12.

END