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Director/PDMR Shareholding

28th Nov 2007 17:24

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required by DR 3.1.4R(1).

(1) An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24. (2) An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23 and 24. (3) An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24. (4) An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.

Please complete all relevant boxes in block capital letters.

1. Name of the issuer

ST IVES PLC

2. State whether the notification relates to:

(i) a transaction notified in accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

(I) A TRANSACTION NOTIFIED IN ACCORDANCE WITH DR 3.1.4R(1)(a)

3. Name of person discharging managerial responsibilities/director

ANDREW CLAY (PDMR)PAUL BRADLEY GRAY (PDMR)KATE MCFARLAN (PDMR)SIMON YOUNG (PDMR)

4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

NOTIFICATION IS IN RESPECT OF PERSONS NAMED IN 3 ABOVE

5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest

NOTIFICATION IS IN RESPECT OF PERSONS NAMED IN 3 ABOVE

6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares

ORDINARY SHARES OF 10P EACH

7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

N/A

8. State the nature of the transaction

LAPSE OF NIL COST OPTIONS OVER "AWARD SHARES" AS THE PERFORMANCE CONDITIONS HAVE NOT BEEN MET. THE OPTIONS WERE GRANTED ON 24 NOVEMBER 2004 UNDER THE ST IVES PLC EQUITY PARTNERSHIP PLAN ("THE EPP") FOLLOWING THE ACQUISITION OF "INVESTMENT SHARES" BY THE PARTICIPANTS. (SEE 23 FOR ADDITIONAL INFORMATION).

9. Number of shares, debentures or financial instruments relating to shares acquired

N/A

10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

N/A

11. Number of shares, debentures or financial instruments relating to sharesdisposed LAPSE OF EPP OPTION OVER NUMBER OF SHARES STATED BELOW: ANDREW CLAY 16,932 PAUL BRADLEY GRAY 15,300 KATE MCFARLAN 2,295 SIMON YOUNG 3,825

12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

N/A

13. Price per share or value of transaction

N/A

14. Date and place of transaction

24 NOVEMBER 2007, LONDON

15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

TOTAL NUMBER OF EPP OPTIONS EXPRESSED AS A PERCENTAGE HELD FOLLOWING THIS OF ISSUED SHARE CAPITAL: NOTIFICATION: ANDREW CLAY 0 N/A PAUL BRADLEY GRAY 0 N/A KATE MCFARLAN 0 N/A SIMON YOUNG 0 N/A

16. Date issuer informed of transaction

26 NOVEMBER 2007 (FIRST BUSINESS DAY FOLLOWING LAPSE)

If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes

17. Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following notification

N/A

23. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 28 NOVEMBER 2007 IS 103,551,005 ORDINARY SHARES OF 10P.

PARTICIPANTS IN THE 2004 INVITATION OF THE EPP ACQUIRED SHARES IN ST IVES PLC ON 11 NOVEMBER 2004. FOLLOWING THE ACQUISITION OF THESE "INVESTMENT SHARES" WHICH ARE HELD ON BEHALF OF THE UK PARTICIPANTS IN THE ST IVES PLC UK EMPLOYEE BENEFIT TRUST ("THE UK TRUST"), THE PARTICIPANTS WERE GRANTED NIL COST OPTIONS TO ACQUIRE UP TO THREE "AWARD SHARES" FOR EACH "INVESTMENT SHARE" HELD PROVIDED CERTAIN PERFORMANCE CONDITIONS WERE MET. THE PERFORMANCE CONDITIONS HAVE NOT BEEN MET AND ACCORDINGLY THE OPTIONS HAVE LAPSED.

THE PERSONS NAMED IN 3 ABOVE CONTINUE TO HOLD THEIR "INVESTMENT SHARES" IN THE UK TRUST.

ACCORDINGLY THEY ARE DEEMED TO BE DISCRETIONARY BENEFICIARIES OF THE UK TRUST AND ARE CONSEQUENTLY CONSIDERED TO BE INTERESTED IN ALL THE SHARES HELD BY THE UK TRUST.

24. Name of contact and telephone number for queries

PHILIP HARRIS 020 7928 8844

Name and signature of duly authorised officer of issuer responsible for making notification

PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC

Date of notification

28 NOVEMBER 2007

ST IVES PLC

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