Director/PDMR Shareholding

2 March 2010

WILLIAM HILL PLC

NOTIFICATION OF INTERESTS OF DIRECTORS

DIRECTOR / PDMR SHAREHOLDING

William Hill PLC ("the Company") announces that today, Ralph Topping, Chief Executive, an executive director of the Company, exercised awards over 24,899 ordinary shares of 10p each in the Company ("Shares") under the William Hill PLC 2004 Executive Directors Bonus Scheme, Performance Share Plan 2005 and Performance Share Plan 2006. These awards were exercised for nil consideration.

The above notification relates to a transaction notified in accordance with the Disclosure and Transparency Rules - DTR3.1.2 R and DTR3.1.4 R (1) (a).

Enquiries:

Dennis Read

Deputy Company Secretary

Tel: 0208 918 3723