Director/PDMR Shareholding

18 April 2013

WILLIAM HILL PLC ("the Company")

NOTIFICATION OF INTERESTS OF DIRECTORS

In fulfilment of obligations under DTR3.1.2R and DTR 3.1.4R (1) (a), William Hill PLC ('the Company') wishes to notify the following changes in the interests of persons discharging managerial responsibility ('PDMRs') in ordinary shares of 10p each in the Company ('Shares') arising out of the grant of an award of shares ('Awards') under both the William Hill Executive Bonus Matching Scheme ('EBMS') and the William Hill PLC Performance Share Plan ('PSP').

Ralph Topping, Chief Executive, and Neil Cooper, Group Finance Director, were on Thursday 18 April granted an award under the EBMS and PSP over shares in the Company. Details are set out below:

Vesting of the EBMS Shares is conditional, inter alia, on the holder remaining in employment with the Company for three years following the date of grant. In addition to the same condition, 50% of the PSP award is based on TSR performance and 50% is based on EPS performance.

In addition to the above, arising out of the grant of an award of shares under the 2010 EBMS, Ralph Topping received 180,524 shares on 18 April 2013. 85,017 of these shares were sold on 18 April at 394.67 pence per share to account for tax and national insurance payable on this vesting and 95,507 shares will be transferred into his own name.

The existing interests of the Executive Directors in the Company's Share Schemes are as follows. The numbers of shares shown have been adjusted to take into account the Company's recent rights issue:

Ralph Topping now has an interest in 578,772 Shares in his own name.

Neil Cooper has an interest in 2,866 Shares in his own name.

Dennis Read

Deputy Company Secretary

020 8918 3723