Director/PDMR Shareholding

1.

Name of the issuer

BETFAIR GROUP PLC

2.

State whether the notification relates to (i) a

transaction notified in accordance with DTR 3.1.2 R,

(ii) a disclosure made in accordance

LR 9.8.6R(1) or

(iii) a disclosure made in accordance with section 793 of the Companies Act (2006).

THE NOTIFICATION RELATES TO A TRANSACTION NOTIFIED IN ACCORDANCE WITH DTR 3.1.2R.

3.

Name of person discharging managerial

responsibilities/director

ALEXANDER GERSH

4.

State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

THE NOTIFICATION DOES NOT RELATE TO A PERSON CONNECTED WITH THE PERSON NAMED IN 3.

5.

Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a nonbeneficial

interest 1

THE NOTIFICATION IS MADE IN RESPECT OF A HOLDING OF THE PERSON REFERRED TO IN 3 ABOVE.

6.

Description of shares (including class), debentures or derivatives or financial instruments relating to shares

ORDINARY Shares.

7.

Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

ALEXANDER GERSH

8.

State the nature of the transaction

DISPOSAL

9.

Number of shares, debentures or financial

instruments relating to shares acquired

N/A

10.

Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

N/A

11.

Number of shares, debentures or financial

instruments relating to shares disposed

A TOTAL OF 20,000 ORDINARY SHARES in Betfair Group plc WERE DISPOSED OF

12.

Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

0.019%

13.

Price per share or value of transaction

£14.60 PER ORDINARY SHARE

14.

Date and place of transaction

8 DECEMBER 2014

15.

Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

NIL

16.

Date issuer informed of transaction

8 DECEMBER, 2014

17.

Date of grant

18.

Period during which or date on which exercisable

19.

Total amount paid (if any) for grant of the option

20.

Description of shares or debentures involved (class and number)

21.

Exercise price (if fixed at time of grant) or

indication that price is to be fixed at the time of exercise

22.

Total number of shares or debentures over which options held following notification

23.

Any additional information

N/A

24.

Name of contact and telephone number for queries

CLAIRE BATY,

DEPUTY COMPANY SECRETARY

Name of authorised official of issuer responsible for making notification

CLAIRE BATY, DEPUTY COMPANY SECRETARY

Date of notification: 8 DECEMBER 2014