Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Johan Vandermeulen

2

Reason for the notification

a)

Position/status

Regional Director, Eastern Europe, Middle East and Africa

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

213800FKA5MF17RJKT63

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

Transaction 1

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25p each

GB0002875804

b)

Nature of the transaction

Exercise of options under the British American Tobacco Long-Term Incentive Plan (2014 Award)

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

5,567

£nil

e)

Date of the transaction

2017-04-04

f)

Place of the transaction

London Stock Exchange (XLON)

Transaction 2

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25p each

GB0002875804

b)

Nature of the transaction

Sale of shares to meet tax liability arising on exercise of Long-Term Incentive Plan options

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

2,290

£52.848480

e)

Date of the transaction

2017-04-04

f)

Place of the transaction

London Stock Exchange (XLON)

Name of officer of issuer responsible for making notification: Bridget Creegan

Date of notification: 6 April 2017