Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

 MATTHEW PHILLIPS

2

Reason for the notification

a)

Position/status

EXECUTIVE DIRECTOR - CHIEF DEVELOPMENT OFFICER

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

EXERCISE OF OPTIONS IN RESPECT OF THE INTERNATIONAL SHARESAVE PLAN (3 YEAR)

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

195

GBP 18.40

e)

Date of the transaction

1 AUGUST 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

HELEN CLATWORTHY

2

Reason for the notification

a)

Position/status

PDMR - BUSINESS TRANSFORMATION DIRECTOR

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

EXERCISE OF OPTIONS IN RESPECT OF THE INTERNATIONAL SHARESAVE PLAN (5 YEAR)

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

866

GBP 17.80

e)

Date of the transaction

1 AUGUST 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

SALE OF SHARES FOLLOWING EXERCISE OF OPTIONS IN RESPECT OF THE INTERNATIONAL SHARESAVE PLAN

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

866

GBP 39.856

e)

Date of the transaction

1 AUGUST 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

ARTHUR VAN BENTHEM

2

Reason for the notification

a)

Position/status

PDMR - CEO FONTEM VENTURES

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

EXERCISE OF OPTIONS IN RESPECT OF THE INTERNATIONAL SHARESAVE PLAN (5 YEAR)

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

866

GBP 17.80

e)

Date of the transaction

1 AUGUST 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

 WALTER PRINZ

2

Reason for the notification

a)

Position/status

PDMR - DIRECTOR GROUP MANUFACTURING, SUPPLY AND R&D

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

EXERCISE OF OPTIONS IN RESPECT OF THE INTERNATIONAL SHARESAVE PLAN (3 YEAR)

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

242

GBP 18.40

e)

Date of the transaction

1 AUGUST 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

FERNANDO DOMINGUEZ VALDES-HEVIA

2

Reason for the notification

a)

Position/status

PDMR - PREMIUM CIGAR DIRECTOR

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

EXERCISE OF OPTIONS IN RESPECT OF THE INTERNATIONAL SHARESAVE PLAN (3 YEAR)

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

487

GBP 18.40

e)

Date of the transaction

1 AUGUST 2016

f)

Place of the transaction

OUTSIDE A TRADING VENUE