Director/PDMR Shareholding

DIRECTORS' SHARE INTERESTS

LADBROKES PLC ("THE COMPANY") ANNOUNCES THAT ON 21 FEBRUARY 2013:

n CHRISTINE HODGSON, A NON-EXECUTIVE DIRECTOR, PURCHASED 15,000 ORDINARY SHARES OF 28⅓ PENCE EACH OF THE COMPANY ("SHARES") AT 222.80 PENCE PER SHARE; AND

n SLY BAILEY, A NON-EXECUTIVE DIRECTOR, PURCHASED 10,000 SHARES AT 220.80 PENCE PER SHARE.

FOLLOWING THESE PURCHASES:

n CHRISTINE HODGSON IS BENEFICIALLY INTERESTED IN 15,000 SHARES; AND

n SLY BAILEY IS BENEFICIALLY INTERESTED IN 10,000 SHARES.