Director/PDMR Shareholding

11 May 2011

Vertu Motors plc (the "Company")

Director / PDMR Dealings

The following Directors have today acquired, in aggregate, an interest in 481,801 ordinary 10 pence shares in the Company ("Ordinary Shares"). The analysis is given below:

Previous Previous Ordinary Resultant Resultant

Director beneficial holding Shares beneficial holding

/ Officer holding (%) acquired holding (%)

------------- ------------ --------- ------------ ------------ ----------

Robert

Forrester 5,862,812 2.94 462,000 6,324,812 3.17

------------- ------------ --------- ------------ ------------ ----------

Michael

Sherwin 136,356 0.07 19,801 156,157 0.078

------------- ------------ --------- ------------ ------------ ----------

For further information please contact:

Vertu Motors plc Tel: 0191 491 2121

Robert Forrester, CEO

Michael Sherwin, FD

Panmure Gordon (UK) Limited Tel: 020 7459 3600

Andrew Burnett

Callum Stewart

Brett Jacobs

Financial Dynamics Tel: 020 7831 3113

Caroline Stewart