Director/PDMR Shareholding

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

1. Name of the issuer

Debenhams plc

2. Notification relates to a transaction notified in accordance with DTR 3.1.4R(1)(a)

3. Name of person discharging managerial responsibilities/director

Mark Rolfe

4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

Mark Rolfe

5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest

The notification relates to the holding of the person stated in 3 above.

6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares

 Ordinary shares of £0.0001 each

7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

NIL

8. State the nature of the transaction

Market Purchase.

9. Number of shares, debentures or financial instruments relating to shares acquired

30,000 ordinary shares

10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

0.002%

11. Number of shares, debentures or financial instruments relating to shares disposed

n/a

12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage) 

n/a

13. Price per share or value of transaction

75.95p

14. Date and place of transaction

7 December 2010

15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

Following this notification, Mark Rolfe is interested in 30,000 shares which is 0.002%.

16. Date issuer informed of transaction

7 December 2010

If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes

17 Date of grant

n/a

18. Period during which or date on which it can be exercised

n/a

19. Total amount paid (if any) for grant of the option

n/a

20. Description of shares or debentures involved (class and number)

n/a

21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

n/a

22. Total number of shares or debentures over which options held following notification

n/a

23. Any additional information

None

24. Name of contact and telephone number for queries

Paul Eardley - Company Secretary - 020 7408 4444

25. Date of Notification

7 December 2010