Director/PDMR Shareholding

Hargreaves Lansdown plc

("Hargreaves Lansdown plc" or "the Company")

DIRECTOR / PDMR Shareholding

11th March 2013

Notification of Transaction of Directors, Persons Discharging Managerial Responsibility ("PDMR") or Connected Persons

Hargreaves Lansdown plc (the "Company") has received notification today from Stuart Louden, a PDMR, that on 11th March 2013 he sold a total of 25,000 ordinary shares of 0.4 pence in the Company ("ordinary shares") at a price of 884p per share. The number of ordinary shares sold represented 0.0053% of the ordinary shares in issue.

Following this transaction, the beneficial shareholding of Stuart Louden (including his connected persons) is 350,650 ordinary shares representing 0.07% of the ordinary shares in issue.

Hargreaves Lansdown (Nominees) Limited is the registered shareholder as nominee for the above PDMR.

This announcement is made under the UKLA's Disclosure and Transparency Rule 3.1.2R.

Enquiries:

Judy Matthews

Company Secretary

Hargreaves Lansdown

+44 (0) 117 988 9880