Director/PDMR Shareholding

For immediate release: 20 August 2012

PARK GROUP PLC

('Park' or 'the Company')

Awards under Long Term Incentive Plan

Park (AIM: PKG.L), the UK's leading gift voucher and prepaid gift card provider, today announces that it has made an award to certain Executive Directors and senior employees under the existing 2009 Long Term Incentive Plan.

An Employee Benefit Trust (EBT) has been created to provide a vehicle with which to acquire the shares by way of subscription or from existing shareholders to make those shares available for the current and future employees of the Company. Awards to Executive Directors and certain senior employees have today been made at nil cost.

The number of shares to be issued under these awards total 1,321,485 Ordinary shares and a sum of £650,831 has been paid by the Company to the trustee of the EBT to be used to subscribe for the awarded shares at a subscription price of 49.25 pence.

The share awards to Executive Directors are set out below:

Following these awards, the Executive Directors set out below will have beneficial interests in the Company amounting to:

Accordingly, application has been made for 1,321,485 Ordinary Shares to be admitted to trading on AIM. The shares will rank pari passu with the existing issued shares of the Company and dealings are expected to commence on 24 August 2012.

Following Admission, the Company's enlarged issued share capital will comprise 169,352,475 Ordinary Shares. Therefore the total number of Ordinary Shares with voting rights is 169,352,475. This figure of 169,352,475 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the share capital of the Company under the FSA's Disclosure and Transparency Rules.

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