Director/PDMR Shareholding

DIRECTOR/ PDMR SHAREHOLDING

LADBROKES PLC ("THE COMPANY") ANNOUNCES THAT:

§ JANETTE AMES, SPOUSE OF RICHARD AMES, AN EXECUTIVE DIRECTOR, PURCHASED 10,000 ORDINARY SHARES OF 28⅓P EACH OF THE COMPANY ("SHARES") AT 154.3 PENCE PER SHARE ON 2 MARCH 2012; AND

§ IAN BULL, AN EXECUTIVE DIRECTOR, PURCHASED 13,000 SHARES AT 154.1 PENCE PER SHARE AND 6,523 SHARES AT 153.3 PENCE PER SHARE ON 5 MARCH 2012.

FOLLOWING THESE TRANSACTIONS:

§ RICHARD AMES IS BENEFICIALLY INTERESTED IN 91,521 SHARES; AND

§ IAN BULL IS BENEFICIALLY INTERESTED IN 229,093 SHARES.