Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

ALISON JANE COOPER

2

Reason for the notification

a)

Position/status

EXECUTIVE DIRECTOR - CHIEF EXECUTIVE OFFICER

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

MARKET PURCHASE IN RESPECT OF DEFERRED ELEMENT OF ANNUAL BONUS

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

11,024

GBP 389,232

e)

Date of the transaction

14 DECEMBER 2016

f)

Place of the transaction

XLON LONDON STOCK EXCHANGE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

MATTHEW ROBERT PHILLIPS

2

Reason for the notification

a)

Position/status

EXECUTIVE DIRECTOR - CHIEF DEVELOPMENT OFFICER

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

MARKET PURCHASE IN RESPECT OF DEFERRED ELEMENT OF ANNUAL BONUS

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

5,844

GBP 206,350

e)

Date of the transaction

14 DECEMBER 2016

f)

Place of the transaction

XLON LONDON STOCK EXCHANGE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

OLIVER REGINALD TANT

2

Reason for the notification

a)

Position/status

EXECUTIVE DIRECTOR - CHIEF FINANCIAL OFFICER

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

MARKET PURCHASE IN RESPECT OF DEFERRED ELEMENT OF ANNUAL BONUS

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

7,013

GBP 247,620

e)

Date of the transaction

14 DECEMBER 2016

f)

Place of the transaction

XLON LONDON STOCK EXCHANGE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

FERNANDO DOMINGUEZ VALDES-HEVIA

2

Reason for the notification

a)

Position/status

PDMR - PREMIUM CIGAR DIRECTOR

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

MARKET PURCHASE IN RESPECT OF DEFERRED ELEMENT OF ANNUAL BONUS

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

3,053

GBP 107,819

e)

Date of the transaction

14 DECEMBER 2016

f)

Place of the transaction

XLON LONDON STOCK EXCHANGE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

WALTER NORBERT PRINZ

2

Reason for the notification

a)

Position/status

PDMR - GROUP MANUFACTURING, SUPPLY AND RESEARCH & DEVELOPMENT DIRECTOR

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

MARKET PURCHASE IN RESPECT OF DEFERRED ELEMENT OF ANNUAL BONUS

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

3,411

GBP 120,463

e)

Date of the transaction

14 DECEMBER 2016

f)

Place of the transaction

XLON LONDON STOCK EXCHANGE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

ARTHUR AUGUST JAN MARIE VAN BENTHEM

2

Reason for the notification

a)

Position/status

PDMR - CHIEF EXEUTIVE OFFICER, FONTEM VENTURES

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

MARKET PURCHASE IN RESPECT OF DEFERRED ELEMENT OF ANNUAL BONUS

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

3,366

GBP 118,866

e)

Date of the transaction

14 DECEMBER 2016

f)

Place of the transaction

XLON LONDON STOCK EXCHANGE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

AMAL PRAMANIK

2

Reason for the notification

a)

Position/status

PDMR - DIVISIONAL DIRECTOR, GROWTH

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

MARKET PURCHASE IN RESPECT OF DEFERRED ELEMENT OF ANNUAL BONUS

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

996

GBP 35,190

e)

Date of the transaction

14 DECEMBER 2016

f)

Place of the transaction

XLON LONDON STOCK EXCHANGE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

TITUS NICOLAAS YKE WOUDA KUIPERS

2

Reason for the notification

a)

Position/status

PDMR - OPERATIONS DIRECTOR

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

MARKET PURCHASE IN RESPECT OF DEFERRED ELEMENT OF ANNUAL BONUS

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

1,112

GBP 39,278

e)

Date of the transaction

14 DECEMBER 2016

f)

Place of the transaction

XLON LONDON STOCK EXCHANGE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

DOMINIC JAMES BRISBY

2

Reason for the notification

a)

Position/status

PDMR - DIVISION DIRECTOR

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

MARKET PURCHASE IN RESPECT OF DEFERRED ELEMENT OF ANNUAL BONUS

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

1,065

GBP 37,630

e)

Date of the transaction

14 DECEMBER 2016

f)

Place of the transaction

XLON LONDON STOCK EXCHANGE