Director/PDMR Shareholding

 1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

MICHAEL MCCOLLUM

2

Reason for the notification

a)

Position/status

DIRECTOR

b)

Initial notification /Amendment

INITIAL

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor. 

a)

Name

Dignity plc

b)

LEI

21380049687CNAYKV483

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

 Identification code

ORDINARY SHARES OF 12.3357p

GB00BRB37M78

b)

Nature of the transaction

Grant of Options under the Dignity plc Long Term Incentive Plan which are subject to performance conditions.

c)

Price(s) and volume(s)

d)

Aggregated information

  - Aggregated volume

- Price

 Aggregate Total

e)

Date of the transaction

23 March 2018

f)

Place of the transaction

Outside a trading venue.

 1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

STEVE WHITTERN

2

Reason for the notification

a)

Position/status

DIRECTOR

b)

Initial notification /Amendment

INITIAL

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor. 

a)

Name

Dignity plc

b)

LEI

21380049687CNAYKV483

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

 Identification code

ORDINARY SHARES OF 12.3357p

GB00BRB37M78

b)

Nature of the transaction

Grant of Options under the Dignity plc Long Term Incentive Plan which are subject to performance conditions.

c)

Price(s) and volume(s)

d)

Aggregated information

  - Aggregated volume

- Price

 Aggregate Total

e)

Date of the transaction

23 March 2018

f)

Place of the transaction

Outside a trading venue.

 1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

RICHARD PORTMAN

2

Reason for the notification

a)

Position/status

DIRECTOR

b)

Initial notification /Amendment

INITIAL

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor. 

a)

Name

Dignity plc

b)

LEI

21380049687CNAYKV483

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

 Identification code

ORDINARY SHARES OF 12.3357p

GB00BRB37M78

b)

Nature of the transaction

Grant of Options under the Dignity plc Long Term Incentive Plan which are subject to performance conditions.

c)

Price(s) and volume(s)

d)

Aggregated information

  - Aggregated volume

- Price

 Aggregate Total

e)

Date of the transaction

23 March 2018

f)

Place of the transaction

Outside a trading venue.