Director/PDMR Shareholding

Director/PDMR Shareholding

Exercise of Share Options

Ladbrokes plc ("the Company") announces the exercise of share options awarded under the termsof the Company's Growth Plan. Details of the number of Shares1 exercised by Executive Directors and other Persons Discharging Managerial Responsibility, together with the number of Shares subsequently sold, are detailed below.

Notes

1 The Company's ordinary shares of 28⅓ pence per share ("Shares").

2 In accordance with the rules of the Growth Plan, the number of shares exercised includes a supplementary payment, settled in Shares, to the value of dividends that would have been received on the vested element of the award up until the date of exercise.

3 Mr Bull sold the number of Shares stated to cover liabilities to income tax and national insurance contributions arising on exercise.

Mr Bull and Mr Rust sold the number of Shares stated at a price of 130.62 pence per Share and 134.80 pence per Share respectively. All sales were made in the London market on 12 August 2014 details of which were notified to the Company on 13 August 2014.

4 Following the transactions shown above, Mr Bull increased his holding by 243,694 shares to 675,169 Shares and Mr Rust's holding is 288, 547 Shares.