Director/PDMR Shareholding

29 July 2013

Director/PDMR Shareholding

British Sky Broadcasting Group plc (the "Company")

On 26 July 2013, the Company was notified that awards had been granted to Jeremy Darroch and Andrew Griffith, Chief Executive Officer and Chief Financial Officer respectively (together, the 'Executive Directors') of the Company, under the Company's Long Term Incentive Plan, over the following number of ordinary shares of 50 pence each (the "Shares") in the capital of the Company, at nil-cost per share:

Jeremy Darroch 600,000

Andrew Griffith 320,000

The awards will vest on 26 July 2015, subject to the achievement of performance targets in respect of average earnings per share growth, operating cash flow, revenue growth and total shareholder return. The closing share price on the date of grant was 822 pence per share.

Furthermore, the Company was notified on 29 July 2013, that the Executive Directors had exercised LTIP awards, which vested in full on 29 July 2013 following the achievement of performance targets in respect of average earnings per share growth, operating cash flow and revenue growth. Jeremy Darroch disposed of 1,500,000 shares and Andrew Griffith disposed of 775,000 shares at 835 pence per share.

The Company was also notified on 29 July 2013, that Andrew Griffith had exercised options granted under the Company's Executive Share Option Scheme over 64,003 shares. 44,184 were originally granted at an option price of 662 pence and 19,819 at an option price of 503 pence. The shares were disposed of at 835 pence per share. Both of these options were outstanding prior to Andrew Griffith's appointment as a Director on 7 April 2008. The Company has not made an Executive Share Option Award to any employee since 2004.

These transactions took place in London.

The beneficial interests of the Executive Directors in the Company following this notification are:

Jeremy Darroch 354,575

Andrew Griffith 114,452

Chris Taylor

Company Secretary

Contacts:

Investor Relations

Ed Steel

Head of Investor Relations

020 7032 2093

[email protected]

Corporate Communications

Alice Macandrew

Director of Corporate Communications

020 7032 4256 

[email protected]