Director/PDMR Shareholding

Dignity plc ("Company") 

NOTIFICATION OF TRANSACTION OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

The Company was informed today by Richard Portman, a Director, that on the 9 March 2016 he sold 1,350 Ordinary Shares at a price of 2324 pence per share.

Richard Portman's resultant holding in the Company is 92,280 Ordinary Shares of 12 48/143 pence representing 0.19% of the current issued share capital of the Company.

10 March 2016

For further enquiries please contact:

Richard Portman

Corporate Services Director & Company Secretary

Dignity plc

+44 (0) 121 321 5602