Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

KIMBERLY REED

2

Reason for the notification

a)

Position/status

PDMR - PRESIDENT AND CEO AMERICAS REGION

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

EXERCISE OF SAVE AS YOU EARN SHARE OPTION

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

356

GBP 4,403.72

e)

Date of the transaction

8 FEBRUARY 2024

f)

Place of the transaction

OUTSIDE OF A TRADING VENUE

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

SALE OF SHARES RESULTING FROM EXERCISE OF SAVE AS YOU EARN SHARE OPTION

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

356

GBP 6,698.14

e)

Date of the transaction

8 FEBRUARY 2024

f)

Place of the transaction

XLON - LONDON STOCK EXCHANGE