Director/PDMR Shareholding

4 November 2015

WILLIAM HILL PLC ("the Company")

NOTIFICATION OF INTERESTS OF DIRECTORS

In fulfilment of obligations under DTR 3.1.2R and DTR 3.1.4R (1) (a), William Hill PLC ('the Company') wishes to notify the following change in the interests of persons discharging managerial responsibility ('PDMRs') in ordinary shares of 10p each in the Company ('Shares') arising out of the grant of an award of shares ('Award') under the William Hill PLC Performance Share Plan 2015 ('PSP 2015').

Philip Bowcock, Chief Financial Officer of the Company, was on Tuesday 3 November 2015 granted an Award under the PSP 2015 over 231,788 Shares.

This Award is granted as a nil-cost option award. Vesting of the PSP 2015 Shares is conditional, inter alia, on satisfying three performance conditions which are measured over a performance period of four financial years: 50% of the Award will be subject to a performance condition based on relative shareholder return (TSR), 25% will be subject to a performance condition based on growth in earnings per Share (EPS), and the remaining 25% will be subject to a performance condition based on business performance measures. This award will be retained for a further year from the date of vesting, except for the sale of shares needed to pay income tax and national insurance arising on exercise.

The Company announced the appointment of Philip Bowcock on 24 August 2015 and details of his remuneration were included in that announcement. This included that Phillip will receive an Award under the PSP equal to 175% of his basic salary in respect of 2015. The Award is consistent with the Company's approved Directors' Remuneration Policy. Philip joined the Company on 1 November 2015 and this award is the only interest that Philip has in the Company's Share Schemes. He currently does not hold any shares in the Company.

Dennis Read

Deputy Company Secretary

020 8918 3723