Director/PDMR Shareholding

Betfair Group plc2 August 2012

BREON CORCORAN JOINS BETFAIR GROUP PLC AS CHIEF EXECUTIVE OFFICER

Betfair Group plc (LSE:BET) announces that Breon Corcoran has joined the Company as Chief Executive Officer, effective 1 August 2012. Stephen Morana, who has been acting as Interim CEO since 1 January 2012, reverted to his former role as Chief Financial Officer on the same date.

Terms of remunerationThe Remuneration Committee has agreed that Breon Corcoran's on-going remuneration will comprise a basic salary of £515,000 per annum, with a payment in lieu of pension of 15% of basic salary per annum.

In order to facilitate his recruitment from a major competitor organisation and to recognise and partly compensate for awards forfeited upon leaving his previous employer, Breon Corcoran was granted the following share awards on 1 August 2012:

i. An award of restricted shares over 350,000 of the Company's shares which will vest in thirds on each of the first, second and third anniversaries of date of grant subject to continued employment.

ii. An award of nil-cost options over 500,000 of the Company's shares which will vest on the third anniversary of date of grant, subject to performance conditions and continued employment. Performance conditions are detailed below. The nil cost-options will normally be exercisable between the third and the tenth anniversaries of the date of grant.

The share price at the date of grant was 768.125p. No consideration was paid for the grant of the awards. The restricted shares and nil-cost options above, which are non-pensionable, were granted pursuant to the authority contained in Listing Rule 9.4.2R(2) and full details of the awards as required by Listing Rule 9.4.3 will be disclosed in next year's Annual Report and Financial Statements.

The performance conditions relating to the award of 500,000 nil-cost options, will also apply to the main Betfair Group Long Term Incentive Plan awards and which have been subject to an extensive shareholder consultation exercise during July are based on relative total shareholder return ("TSR") for 50% of awards, Group earnings per share ("EPS") for 25% of awards, and Core Revenue for 25% of awards. The adoption of TSR reflects the Remuneration Committee's view that while a combination of profit and revenue targets remain appropriate, the uncertainties faced by many companies in our industry means that a measure of relative performance will better capture the extent to which Betfair's executive team is able to navigate the coming few years more ably than our competitors.

TSR Target (50% of award):

For the 2012 awards, the Remuneration Committee has agreed that appropriate TSR comparators over a three year performance period are: Bwin.party digital entertainment plc, Ladbrokes plc, Playtech, Paddy Power plc, Rank Group plc, Sportingbet plc, Unibet, William Hill plc and 888 Holdings plc. In order for this part of the award to vest, Betfair must achieve performance as illustrated below:

EPS Target (25% of award):

N.B. EPS of 50.3 pence and 60.9 pence in 2015 is equivalent to threshold and maximum growth rates of 7% compound p.a. and 14% compound p.a. respectively.

Core Revenue Target (25% of award):

N.B. Core Revenue of £405.2m and £498.3m in 2015 equivalent to threshold and maximum growth rates of 5% compound p.a. and 12.5% compound p.a. respectively.

In addition to the three performance targets detailed above, an underpin will also apply which means that for any awards to vest, the Remuneration Committee must be satisfied that there has been an improvement in the Company's underlying financial performance which reflects the proposed level of vesting under each performance target. The performance targets will be reviewed by the Committee at the end of the three year performance period.

The Company was informed of the above transactions on 1 August 2012.

Breon Corcoran will participate in the Betfair Group plc Short Term Incentive Plan and, from 2013 onwards, in the Betfair Group plc Long Term Incentive Plan with an award level of 300% of basic salary annually. With regard to awards made under the Betfair Group Short Term Incentive Plan, Breon will have a maximum opportunity of 180% of basic salary of which 10% is payable against Personal performance and the remaining 170% against Company performance. One third of any award paid is deferred into Company shares with 50% vesting after 1 year and 50% vesting after 2 years. The level of any bonus paid in respect of the 2012-13 financial year will be reduced pro-rata for the period of service in this year.

Gerald Corbett, Chairman of Betfair Group plc, said: "Breon brings with him many years of experience and a strong record in the industry. We welcome him to Betfair and he joins a company with strong momentum and a huge number of exciting opportunities ahead of it."

Further details of Breon Corcoran's remuneration package are disclosed on page 53 of the Betfair Group plc 2012 Annual Report & Accounts which can be viewed at www.corporate.betfair.com/investor-relations/annual-reports.

-End-

For further information contact:

About Betfair: (www.betfair.com)

Betfair is one of the world's largest international online sports betting providers and pioneered the betting exchange in 2000.

Driven by cutting-edge technology, Betfair enables customers to bet at odds sought by themselves or offered by other customers. The company now processes over seven million transactions a day from its four million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.

Betfair has twice been named the UK's 'Company of the Year' by the Confederation of British Industry and has won two prestigious Queen's Awards for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008. Betfair currently employs over 2,000 people worldwide. The company holds betting licences in Gibraltar, Germany, the US, Tasmania, Italy, Denmark and Malta.