Director/PDMR Shareholding

DIRECTOR/ PDMR SHAREHOLDING

LADBROKES PLC ("THE COMPANY") ANNOUNCES THAT:

·; IAN BULL, AN EXECUTIVE DIRECTOR, PURCHASED 28,250 ORDINARY SHARES OF 28⅓P EACH OF THE COMPANY ("SHARES") AT 140.65 PENCE PER SHARE, 21,513 SHARES AT 139.45 PENCE PER SHARE AND HIS SPOUSE GAYNOR BULL PURCHASED 7,171 SHARES AT 139.45 PENCE PER SHARE ON 26 OCTOBER 2011; AND

·; STEPHEN VOWLES, A PERSON DISCHARGING MANAGERIAL RESPONSIBILITY, PURCHASED 7,684 SHARES AT 139.67 PENCE PER SHARE ON 25 OCTOBER 2011.

FOLLOWING THESE TRANSACTIONS:

·; IAN BULL IS BENEFICIALLY INTERESTED IN 177,220 SHARES; AND

·; STEPHEN VOWLES IS BENEFICIALLY INTERESTED IN 234,062 SHARES.