Director/PDMR Shareholding

DIRECTOR/ PDMR SHAREHOLDING

LADBROKES PLC ("THE COMPANY") ANNOUNCES THAT ON 19 MAY 2011:

n ORDINARY SHARES OF 28⅓P EACH OF THE COMPANY ("SHARES") AWARDED UNDER THE COMPANY'S EXECUTIVE DEFERRED BONUS PLAN ("EDBP") IN 2008 VESTED AS FOLLOWS:

n SHARES WERE SOLD AT 149.90 PENCE PER SHARE (TO ACCOUNT FOR TAX PAYABLE ON THE ABOVE VESTINGS) AS FOLLOWS:

n SHARES AWARDED UNDER THE EDBP IN 2009 VESTED AS FOLLOWS:

n SHARES WERE SOLD AT 149.40 PENCE PER SHARE (TO ACCOUNT FOR TAX PAYABLE ON THE ABOVE VESTINGS) AS FOLLOWS:

n AWARDS OF SHARES WERE MADE UNDER THE EDBP AS PART OF THE BONUSES DUE IN RESPECT OF THE 2010 FINANCIAL YEAR AS FOLLOWS:

n  CONDITIONAL RIGHTS TO RECEIVE UP TO A SPECIFIED MAXIMUM NUMBER OF SHARES WERE GRANTED UNDER THE COMPANY'S PERFORMANCE SHARE PLAN ("PSP"), BY REFERENCE TO THE COMPANY'S PERFORMANCE OVER THE THREE YEAR PERIOD ENDING 31 DECEMBER 2013, AS FOLLOWS:

n CONDITIONAL RIGHTS TO RECEIVE UP TO A SPECIFIED MAXIMUM NUMBER OF SHARES WERE GRANTED UNDER THE COMPANY'S GROWTH PLAN, BY REFERENCE TO THE COMPANY'S PERFORMANCE OVER THE PERIOD ENDING 30 JUNE 2015, AS FOLLOWS:

THE COMPANY FURTHER ANNOUNCES THAT:

n STEPHEN VOWLES PURCHASED 53,655 SHARES AT 149.10 PENCE PER SHARE ON 20 MAY 2011.

n ANDREW HARLEY PURCHASED 37,000 AND 50,000 shares AT 146.50 AND 146.80 PENCE PER SHARE ON 23 AND 24 MAY 2011 RESPECTIVELY.

n FOLLOWING THESE TRANSACTIONS:

§ RICHARD GLYNN HAS A TOTAL INTEREST UNDER THE EDBP IN 132,842 SHARES AND HAS AN INTEREST IN A MAXIMUM TOTAL OF 1,319,274 SHARES UNDER THE PSP OVER WHICH CONDITIONAL RIGHTS HAVE BEEN GRANTED.

§ RICHARD AMES IS BENEFICIALLY INTERESTED IN 20,890 SHARES, HAS A TOTAL INTEREST UNDER THE EDBP IN 132,560 SHARES, HAS AN INTEREST IN A MAXIMUM TOTAL OF 1,054,590 AND 1,493,240 SHARES UNDER THE PSP AND GROWTH PLAN RESPECTIVELY, OVER WHICH CONDITIONAL RIGHTS HAVE BEEN GRANTED.

§ BRIAN WALLACE IS BENEFICIALLY INTERESTED IN 92,779 SHARES AND HAS A TOTAL INTEREST UNDER THE EDBP IN 313,381 SHARES.

§ ADAM GREENBLATT HAS AN INTEREST IN A MAXIMUM TOTAL OF 151,189 AND 681,039 SHARES UNDER THE PSP AND GROWTH PLAN RESPECTIVELY, OVER WHICH CONDITIONAL RIGHTS HAVE BEEN GRANTED.

§ ANDREW HARLEY IS BENEFICIALLY INTERESTED IN 178,500 SHARES, HAS A TOTAL INTEREST UNDER THE EDBP IN 79,194 SHARES AND HAS AN INTEREST IN A MAXIMUM TOTAL OF 537,189 AND 1,029,125 SHARES UNDER THE PSP AND GROWTH PLAN RESPECTIVELY, OVER WHICH CONDITIONAL RIGHTS HAVE BEEN GRANTED.

§ GARY MCILRAITH HAS A TOTAL INTEREST UNDER THE EDBP IN 25,546 SHARES AND HAS AN INTEREST IN A MAXIMUM TOTAL OF 268,781 AND 1,614,314 SHARES UNDER THE PSP AND GROWTH PLAN RESPECTIVELY, OVER WHICH CONDITIONAL RIGHTS HAVE BEEN GRANTED.

§ MICHAEL NOBLE IS BENEFICIALLY INTERESTED IN 75,657 SHARES, HAS A TOTAL INTEREST UNDER THE EDBP IN 18,508 SHARES, HAS AN INTEREST IN A MAXIMUM TOTAL OF 302,004 AND 243,176 SHARES UNDER THE PSP AND GROWTH PLAN RESPECTIVELY, OVER WHICH CONDITIONAL RIGHTS HAVE BEEN GRANTED.

§ MICHAEL O'KANE IS BENEFICIALLY INTERESTED IN 222,148 SHARES, HAS A TOTAL INTEREST UNDER THE EDBP IN 32,061 SHARES, HAS AN INTEREST IN A MAXIMUM TOTAL OF 451,866 AND 363,846 SHARES UNDER THE PSP AND GROWTH PLAN RESPECTIVELY, OVER WHICH CONDITIONAL RIGHTS HAVE BEEN GRANTED.

§ NICHOLAS RUST HAS AN INTEREST IN A MAXIMUM TOTAL OF 277,180 AND 1,109,841 SHARES UNDER THE PSP AND GROWTH PLAN RESPECTIVELY, OVER WHICH CONDITIONAL RIGHTS HAVE BEEN GRANTED.

§ MITTU SRIDHARA HAS A TOTAL INTEREST UNDER THE EDBP IN 29,378 SHARES AND HAS AN INTEREST IN A MAXIMUM TOTAL OF 490,434 AND 394,901 SHARES UNDER THE PSP AND GROWTH PLAN RESPECTIVELY, OVER WHICH CONDITIONAL RIGHTS HAVE BEEN GRANTED.

§ STEPHEN VOWLES IS BENEFICIALLY INTERESTED IN 53,655 SHARES, HAS AN INTEREST IN A MAXIMUM TOTAL OF 184,787 AND 1,109,841 SHARES UNDER THE PSP AND GROWTH PLAN RESPECTIVELY, OVER WHICH CONDITIONAL RIGHTS HAVE BEEN GRANTED.