Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely

Associated

a)

Name

Mike Maddison

2

Reason for the notification

a)

Position/status

Chief Executive Officer / PDMR

b)

Initial notification

/Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform,

auctioneer or auction monitor

a)

Name

NCC Group plc

b)

LEI

213800DJCGZRB6523934

4

Details of the transaction(s): section to be repeated for (i) each type of instrument;

(ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1p each

GB00B01QGK86

b)

Nature of the transaction

1) Grant of awards under the 2025-2028 LTIP over NCC Group plc ordinary shares of 1 pence each, with a performance period of 1 October 2025 to 30 September 2028.

2) Grant of an award under the NCC Group plc Deferred Annual Bonus Scheme to acquire ordinary shares of 1 pence each for nil consideration with a deferral period until at least 30 September 2027.

c)

Price(s) and volume(s)

Price(s)

Volume(s)

1)

Nil

745,868

2)

Nil

99,482

d)

Aggregated information

- Aggregated volume

- Price

Aggregated volume

Aggregated price

1)

745,868

Nil

2)

99,482

Nil

e)

Date of the transaction

1) 2026-01-23

2) 2026-01-23

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely

Associated

a)

Name

Guy Ellis

2

Reason for the notification

a)

Position/status

Chief Financial Officer / PDMR

b)

Initial notification

/Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform,

auctioneer or auction monitor

a)

Name

NCC Group plc

b)

LEI

213800DJCGZRB6523934

4

Details of the transaction(s): section to be repeated for (i) each type of instrument;

(ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1p each

GB00B01QGK86

b)

Nature of the transaction

1) Grant of awards under the 2025-2028 LTIP over NCC Group plc ordinary shares of 1 pence each, with a performance period of 1 October 2025 to 30 September 2028.

2) Grant of an award under the NCC Group plc Deferred Annual Bonus Scheme to acquire ordinary shares of 1 pence each for nil consideration with a deferral period until at least 30 September 2027.

c)

Price(s) and volume(s)

Price(s)

Volume(s)

1)

Nil

416,666

2)

Nil

54,657

d)

Aggregated information

- Aggregated volume

- Price

Aggregated volume

Aggregated price

1)

416,666

Nil

2)

54,657

Nil

e)

Date of the transaction

1) 2026-01-23

2) 2026-01-23

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely

Associated

a)

Name

Angela Brown

2

Reason for the notification

a)

Position/status

Chief Marketing Officer / PDMR

b)

Initial notification

/Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform,

auctioneer or auction monitor

a)

Name

NCC Group plc

b)

LEI

213800DJCGZRB6523934

4

Details of the transaction(s): section to be repeated for (i) each type of instrument;

(ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1p each

GB00B01QGK86

b)

Nature of the transaction

1) Grant of awards under the 2025-2028 LTIP over NCC Group plc ordinary shares of 1 pence each, with a performance period of 1 October 2025 to 30 September 2028.

2) Grant of an award under the NCC Group plc Restricted Share Plan to acquire ordinary shares of 1 pence each for nil consideration in two tranches - 50% in January 2028 and 50% in January 2029, subject to remaining with NCC Group plc.

c)

Price(s) and volume(s)

Price(s)

Volume(s)

1)

Nil

89,821

2)

Nil

13,818

d)

Aggregated information

- Aggregated volume

- Price

Aggregated volume

Aggregated price

1)

89,821

Nil

2)

13,818

Nil

e)

Date of the transaction

1) 2026-01-23

2) 2026-01-23

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely

Associated

a)

Name

Peter Vorley

2

Reason for the notification

a)

Position/status

Chief Commercial Officer / PDMR

b)

Initial notification

/Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform,

auctioneer or auction monitor

a)

Name

NCC Group plc

b)

LEI

213800DJCGZRB6523934

4

Details of the transaction(s): section to be repeated for (i) each type of instrument;

(ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1p each

GB00B01QGK86

b)

Nature of the transaction

1) Grant of awards under the 2025-2028 LTIP over NCC Group plc ordinary shares of 1 pence each, with a performance period of 1 October 2025 to 30 September 2028.

2) Grant of awards under the 2024-2027 LTIP over NCC Group plc ordinary shares of 1 pence each, with a performance period of 1 June 2024 to 30 September 2027.

3) Grant of an award under the NCC Group plc Restricted Share Plan to acquire ordinary shares of 1 pence each for nil consideration in two tranches - 50% in January 2028 and 50% in January 2029, subject to remaining with NCC Group plc.

c)

Price(s) and volume(s)

Price(s)

Volume(s)

1)

Nil

103,703

2)

Nil

125,308

3)

Nil

62,962

d)

Aggregated information

- Aggregated volume

- Price

Aggregated volume

Aggregated price

1)

103,703

Nil

2)

125,308

Nil

3)

62,962

Nil

e)

Date of the transaction

1) 2026-01-23

2) 2026-01-23

3) 2026-01-23

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely

Associated

a)

Name

Michelle Van de Velde

2

Reason for the notification

a)

Position/status

Chief People Officer / PDMR

b)

Initial notification

/Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform,

auctioneer or auction monitor

a)

Name

NCC Group plc

b)

LEI

213800DJCGZRB6523934

4

Details of the transaction(s): section to be repeated for (i) each type of instrument;

(ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1p each

GB00B01QGK86

b)

Nature of the transaction

1) Grant of awards under the 2025-2028 LTIP over NCC Group plc ordinary shares of 1 pence each, with a performance period of 1 October 2025 to 30 September 2028.

2) Grant of awards under the 2024-2027 LTIP over NCC Group plc ordinary shares of 1 pence each, with a performance period of 1 June 2024 to 30 September 2027.

3) Grant of an award under the NCC Group plc Restricted Share Plan to acquire ordinary shares of 1 pence each for nil consideration in two tranches - 50% in January 2028 and 50% in January 2029, subject to remaining with NCC Group plc.

c)

Price(s) and volume(s)

Price(s)

Volume(s)

1)

Nil

89,074

2)

Nil

87,360

3)

Nil

13,703

d)

Aggregated information

- Aggregated volume

- Price

Aggregated volume

Aggregated price

1)

89,074

Nil

2)

87,360

Nil

3)

13,703

Nil

e)

Date of the transaction

1) 2026-01-23

2) 2026-01-23

3) 2026-01-23

f)

Place of the transaction

London Stock Exchange (XLON)