Director/PDMR Shareholding

18 December 2013

PARK GROUP PLC

('Park' or the 'Company')

Exercise of Options and Transfer of Ordinary Shares

Park (AIM: PKG.L), the UK's leading gift voucher and prepaid gift card provider, announces that application has been made for the admission to AIM ("Admission") of 148,148 new ordinary shares of 2p each in the Company ("Ordinary Shares") issued today pursuant to the exercise of options at a price of 20.25p by Mr C Houghton, Chief Executive Officer of the Company. The new Ordinary Shares rank pari passu with the Company's existing issued Ordinary Shares, and dealing are expected to commence on 24 December 2013.

The Company has been notified that on 18 December 2013 Mr Houghton transferred 252,073 Ordinary Shares into the name of his wife Jane Hilary Houghton for nil consideration. Following the exercise and the transfer, Mr Houghton's total holding of shares in Park Group plc (including shares held in his wife's name) is 904,712 shares representing approximately 0.50% of the total issued shares in the Company.

The Company has also been notified that on 18 December 2013 Mr M Stewart transferred 233,868 Ordinary Shares into the name of his wife Paula Christine Stewart for nil consideration. Following the transfer, Mr Stewart's total holding of shares in Park Group plc (including shares held in his wife's name) remains unchanged at 862,363 shares representing approximately 0.47% of the total issued shares in the Company.

Following Admission, the Company's enlarged issued share capital will be 182,001,219 Ordinary Shares. This figure of 182,001,219 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the share capital of the Company under the FCA's Disclosure and Transparency Rules.

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