Director/PDMR Shareholding

10 August 2011

ASOS plc

('ASOS' or the 'Company')

Director's Shareholding

The Company has been notified that, Jon Kamaluddin, the Company's International Director, has today exercised options over 1,266 ordinary shares of 3.5 pence each ("Ordinary Shares") at an exercise price of 58.25 pence per share and 121,000 Ordinary Shares at an exercise price of 98.00 pence per share.

Application will be made for the 122,266 new Ordinary Shares to be admitted to trading on AIM. These new Ordinary Shares will rank pari passu with the existing Ordinary Shares of the Company and dealings in the new Ordinary Shares are expected to commence on 17 August 2011.

Following the exercise of the options above, the Company has been notified that, on 10 August 2011, Mr. Kamaluddin and his wife sold 213,754 Ordinary Shares at an average price of 1969.23 pence per share.

Following this transaction, Mr. Kamaluddin holds 28,841 subordinate ordinary shares in ASOS.com Limited, a subsidiary of ASOS PLC, as part of the Management Incentive Plan.

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