Director/PDMR Shareholding

1.

Details of the person discharging managerial responsibilities/ person closely associated

a)

Name

Richard Stillwell

2.

Reason for the notification

a)

Position/status

Person discharging managerial responsibilities

b)

Initial notification/ Amendment

Initial Notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

St Ives plc

b)

LEI

213800B32KQM8CENCR16

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares in St Ives plc

GB0007689002

b)

Nature of the transaction

Purchase of ordinary shares

 c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

10000

GBP 0.99104 per share

e)

Date of the transaction

2018-08-07; 09:55 (UTC)

f)

Place of the transaction

London Stock Exchange (XLON)