Director/PDMR Shareholding

1.

Name of the issuer

DIRECT LINE INSURANCE GROUP PLC

2.

State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2 R,

(ii) a disclosure made in accordance

LR 9.8.6R(1) or

(iii) a disclosure made in accordance with section 793 of the Companies Act (2006).

(i)

3.

Name of person discharging managerial

responsibilities/director

SARA GOMEZ

4.

State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

N/A

5.

Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non beneficial interest

AS IN 3 ABOVE

6.

Description of shares (including class), debentures or derivatives or financial instruments relating to shares

ORDINARY SHARES OF 10 PENCE EACH

7.

Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

COMPUTERSHARE COMPANY NOMINEES LIMITED

8.

State the nature of the transaction

SALE OF 2,102 ORDINARY SHARES AT £2.632 EACH.

9.

Number of shares, debentures or financial instruments relating to shares acquired

N/A

10.

Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

NEGLIGIBLE

11.

Number of shares, debentures or financial instruments relating to shares disposed

2,102 ORDINARY SHARES

12.

Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

NEGLIGIBLE

13.

Price per share or value of transaction

£2.632

14.

Date and place of transaction

17 June 2014

15.

Date issuer informed of transaction

17 June 2014

Name of authorised official of issuer responsible for making notification

Roger Clifton, Company Secretary

Date of notification: 18 June 2014