Director/PDMR Shareholding

DIRECTOR/PDMR SHAREHOLDING

LADBROKES PLC ("THE COMPANY") ANNOUNCES THAT ON 12 DECEMBER 2013:

§ NICHOLAS RUST, A PERSON DISCHARGING MANAGERIAL RESPONSIBILITY, EXERCISED HIS OPTION OVER 150,568 VESTED ORDINARY SHARES OF 28⅓P EACH OF THE COMPANY ("SHARES") GRANTED UNDER THE COMPANY'S GROWTH PLAN IN MAY 2011 FOLLOWING ACHIEVEMENT OF THE RELEVANT PERFORMANCE TARGETS. 

§ IN ADDITION, IN LINE WITH THE PLAN RULES, HE receiveD a supplementary payment OF 23,300 Shares WHICH equate in value TO the dividends that would have been paid on the Shares ACQUIRED AT EXERCISE since the date of GRANT.

§ A SUMMARY OF THE KEY PROVISIONS OF THE GROWTH PLAN ARE PROVIDED IN THE COMPANY'S 2012 ANNUAL REPORT AND ACCOUNTS AVAILABLE ON WWW.LADBROKESPLC.COM.

§ mr rust sold ALL OF THE 173,868 SHARES ACQUIRED AT 171.29 PENCE PER SHARE.

§ FOLLOWING THIS TRANSACTION, NICHOLAS RUST IS BENEFICIALLY INTERESTED IN 247,304 SHARES AND CONTINUES TO HAVE AN INTEREST IN A MAXIMUM TOTAL OF 959,273 SHARES UNDER THE GROWTH PLAN OVER WHICH NIL COST OPTIONS HAVE BEEN GRANTED.