Director/PDMR Shareholding

4 January 2011

Personal Group Holdings Plc ("the Company")

DIRECTORS PURCHASE OF SHARES

Personal Group Holdings Plc operates an Inland Revenue approved All Employee Share Ownership Plan (AESOP) which allows employees and directors the opportunity to purchase shares in the Company currently held by Personal Group Trustees Limited.

The eighteenth allocation period ended on 31 December 2010 and the following directors have been allocated shares as follows:

Director Price Shares Total number of

Allocated shares held at %

1 January 2011 Holding

Dr J P Barber 252.5p 575 355,069 1.18

Mr N Brittle 252.5p 315 10,578 0.04

Mr K Rooney 252.5p 575 237,661 0.79

Mr R Green 252.5p 540 48,189 0.16

Mr C Curling 252.5p 479 26,954 0.09

Under the Rules of the AESOP, the share price at which the shares are allocated is the lower of the mid-market value at the start and end of the relevant accumulation period.

Contact: Personal Group Holdings Plc

John Barber, FD

Tel: 01908 605000

Cenkos Securities Plc

Stephen Keys

Tel: 0207 397 8926