Director/PDMR Shareholding

5 July 2011

DIXONS RETAIL PLC

DIRECTOR DEALING

Dixons Retail plc voluntarily announces that it has been notified by the Chairman, John Allan, that he purchased the following on 4 July 2011:

49,000 Dixons Group plc 6.125% 2012 Guaranteed Bonds at a nominal value of 98.25p; and

54,000 DSG International plc 8.75% 2015 Guaranteed Notes at a nominal value of 87.95p.

Following the above purchase, the nominal value of John Allan's holdings is:

£527,143 Dixons Retail 6.125% 2012 Guaranteed Bonds; and

£549,493 DSG International plc 8.75% 2015 Guaranteed Notes

John Allan also holds 671,428 Ordinary Shares of 2.5 pence each in the capital of the Company.

- Ends -

For further information:

Helen Grantham Company Secretary & General Counsel 01727 203533

David Lloyd-Seed Group Communications Director 01727 205 065