Director/PDMR Shareholding

1.

Name of the issuer

AVIVA PLC

2.

State whether the notification relates to (i) a

transaction notified in accordance with DTR 3.1.2 R,

(ii) a disclosure made in accordance

LR 9.8.6R(1) or

(iii) a disclosure made in accordance with section 793 of the Companies Act (2006).

(i)

3.

Name of person discharging managerial

responsibilities/director

SIMON CHRISTOPHER JOHN MACHELL

4.

State whether notification relates to a person

connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

N/A

5.

Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a nonbeneficial

interest 1

AS IN 3 ABOVE

6.

Description of shares (including class), debentures or derivatives or financial instruments relating to shares

ORDINARY 25 PENCE

7.

Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

SIMON CHRISTOPHER JOHN MACHELL

8.

State the nature of the transaction

SCRIP DIVIDEND SCHEME

9.

Number of shares, debentures or financial

instruments relating to shares acquired

5,470

10.

Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

NEGLIGIBLE

11.

Number of shares, debentures or financial

instruments relating to shares disposed

N/A

12.

Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

N/A

13.

Price per share or value of transaction

398.34p

14.

Date and place of transaction

17 NOVEMBER 2010, LONDON

15.

Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

240,756 SHARES, NEGLIGIBLE%

16.

Date issuer informed of transaction

17 NOVEMBER 2010

Name of authorised official of issuer responsible for making notification

KIRSTINE COOPER, GROUP GENERAL COUNSEL

Date of notification: 17 NOVEMBER 2010