Director/PDMR Shareholding

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS 1. Name of issuer 2. State whether the notification relates to: DAILY MAIL AND GENERAL TRUST PLC (i) a transaction notified in accordance with DTR 3.1.2R; (ii) a disclosure make in accordance with LR 9.8.6R (1); or (iii) a disclosure made in accordance with section 793 of the Companies Act 2006. TRANSACTION IN ACCORDANCE WITH DTR 3.1.2R AND LR 9.8.6R (1) 3. Name of person discharging 4. State whether notification relates managerial responsibilities/ to a person connected with a person director discharging managerial responsibilities/director named in 3 THE VISCOUNT ROTHERMERE and identify the connected person - 5. Indicate whether the 6. Description of shares (including notification is in respect of a class), debentures or derivatives or holding of the person referred financial instruments relating to to in 3 or 4 above or in respect shares of a non-beneficial interest `A' ORDINARY NON-VOTING SHARES DIRECTOR'S HOLDING 7. Name of registered shareholder 8. State the nature of the transaction (s) and, if more than one, the number of shares held by each of SHARE EXCHANGE OF ORDINARY SHARES them FOR `A' ORDINARY NON-VOTING SHARES AT AN EXCHANGE RATIO OF 112.5 `A' ROTHERMERE CONTINUATION LIMITED ORDINARY NON-VOTING SHARES FOR 100 ORDINARY SHARES PURSUANT TO THE ANNOUNCEMENT MADE ON 1 JULY 2013 9. Number of shares, debentures or 10. Percentage of issued class acquired financial instruments relating (treasury shares of that class to shares acquired should not be taken into account when calculating percentage) - - 11. Number of shares, debentures or 12. Percentage of issued class disposed financial instruments relating (treasury shares of that class to shares disposed should not be taken into account when calculating percentage) 6,564,409 1.9% 13. Price per share or value of 14. Date and place of transaction transaction JERSEY, 12 JULY 2013 £7.695 15. Total holding following 16. Date issuer informed of transaction notification and total percentage holding following 23 JULY 2013 notification (any treasury shares should not be taken into account when calculating percentage) 68,570,093, 19.4% 23. Any additional information 24. Name of contact and telephone number for queries - FRAN SALLAS, 020 3615 2904 Name and signature of duly authorised officer of issuer responsible for makingnotification FRAN SALLAS ___________________________________________________ Date of notification 24 JULY 2013 _____________________________