Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Clem Charalambos Constantine

2

Reason for the notification

a)

Position/Status: Group Chief Financial Officer and Property Director

b)

Initial notification/Amendment: Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

Ordinary shares received upon vesting of share awards granted in April 2022

Ordinary shares received upon vesting of share awards granted in April 2023

c)

Price(s) and Volume(s):

(i)

(ii)

Price(s)

US$0.00

US$0.00

Volume(s)

81,289

38,471

d)

Aggregated price:

Aggregated volume:

N/A - Single transaction

e)

Date of the transaction:

(i)(ii)

1st April 2024

1st April 2024

f)

Place of the transaction: Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Choo Peng Chee

2

Reason for the notification

a)

Position/Status: Chief Executive Officer, Food

b)

Initial notification/Amendment: Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)(ii)

Ordinary shares received upon vesting of share awards granted in April 2022

Ordinary shares received upon vesting of share awards granted in April 2023

c)

Price(s) and Volume(s):

(i)

(ii)

Price(s)

US$0.00

US$0.00

Volume(s)

78,787

37,788

d)

Aggregated price:

Aggregated volume:

N/A - Single transaction

e)

Date of the transaction:

(i)(ii)

1st April 20241st April 2024

f)

Place of the transaction: Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Shen Wei Li

2

Reason for the notification

a)

Position/Status: Group Corporate Strategy and yuu Rewards Director

b)

Initial notification/Amendment: Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

Ordinary shares received upon vesting of share awards granted in April 2023

c)

Price(s) and Volume(s):

Price(s)

US$0.00

Volume(s)

5,122

d)

Aggregated price:

Aggregated volume:

N/A - Single transaction

e)

Date of the transaction:

1st April 2024

f)

Place of the transaction: Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Jan Martin Onni Lindström

2

Reason for the notification

a)

Position/Status: Chief Executive Officer, DFI IKEA

b)

Initial notification/Amendment: Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)(ii)

Ordinary shares received upon vesting of share awards granted in April 2022

Ordinary shares received upon vesting of share awards granted in April 2023

c)

Price(s) and Volume(s):

(i)

(ii)

Price(s)

US$0.00

US$0.00

Volume(s)

53,776

27,317

d)

Aggregated price:

Aggregated volume:

N/A - Single transaction

e)

Date of the transaction:

(i)(ii)

1st April 20241st April 2024

f)

Place of the transaction: Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Danielle Marie Peirce

2

Reason for the notification

a)

Position/Status: Chief Executive Officer, 7-Eleven

b)

Initial notification/Amendment: Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)(ii)

Ordinary shares received upon vesting of share awards granted in April 2022

Ordinary shares received upon vesting of share awards granted in April 2023

c)

Price(s) and Volume(s):

(i)

(ii)

Price(s)

US$0.00

US$0.00

Volume(s)

38,499

11,784

d)

Aggregated price:

Aggregated volume:

N/A - Single transaction

e)

Date of the transaction:

(i)(ii)

1st April 20241st April 2024

f)

Place of the transaction: Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Hei Lam Wong

2

Reason for the notification

a)

Position/Status: Chief Executive Officer, Health & Beauty

b)

Initial notification/Amendment: Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)(ii)

Ordinary shares received upon vesting of share awards granted in April 2022

Ordinary shares received upon vesting of share awards granted in April 2023

c)

Price(s) and Volume(s):

(i)

(ii)

Price(s)

US$0.00

US$0.00

Volume(s)

14,274

10,813

d)

Aggregated price:

Aggregated volume:

N/A - Single transaction

e)

Date of the transaction:

(i)(ii)

1st April 20241st April 2024

f)

Place of the transaction: Outside a trading venue