Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

John Roberts

2

Reason for the notification

a)

Position/status

Chief Executive Officer

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Performance Share Plan 2014

c)

Price(s) and volume(s)

d)

Aggregated information

Total options under long-term incentive plans, as above

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Steve Caunce

2

Reason for the notification

a)

Position/status

Chief Operations Officer

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Performance Share Plan 2014

c)

Price(s) and volume(s)

d)

Aggregated information

Total options under long-term incentive plans, as above

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Mark Higgins

2

Reason for the notification

a)

Position/status

Chief Financial Officer

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Performance Share Plan 2014

c)

Price(s) and volume(s)

d)

Aggregated information

Total share options outstanding under long term incentiveplans: 1,306,915

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

David Ashwell

2

Reason for the notification

a)

Position/status

Group Logistics Director

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Performance Share Plan 2014

c)

Price(s) and volume(s)

d)

Aggregated information

Total share options outstanding under long term incentiveplans: 1,763,760

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

John Coulter

2

Reason for the notification

a)

Position/status

Group Trading Director

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Performance Share Plan 2014

c)

Price(s) and volume(s)

d)

Aggregated information

Total share options outstanding under long term incentive plans:

991,831

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Daniel Emmett

2

Reason for the notification

a)

Position/status

Group Retail Operations Director

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Performance Share Plan 2014

c)

Price(s) and volume(s)

d)

Aggregated information

Total share options outstanding under long term incentive plans:

 936,764

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Andrew Kirkcaldy

2

Reason for the notification

a)

Position/status

Group Brand Director

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Performance Share Plan 2014

c)

Price(s) and volume(s)

d)

Aggregated information

Total share options outstanding under long term incentiveplans: 1,735,009

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

David Lawson

2

Reason for the notification

a)

Position/status

Group e-Commerce Director

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Performance Share Plan 2014

c)

Price(s) and volume(s)

d)

Aggregated information

Total share options outstanding under long term incentive plans:

 936,764

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Kevin Monk

2

Reason for the notification

a)

Position/status

Group International Director

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Performance Share Plan 2014

c)

Price(s) and volume(s)

d)

Aggregated information

Total share options outstanding under long term incentive plans:

 1,735,009

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Adam Warne

2

Reason for the notification

a)

Position/status

Group IT Director

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Performance Share Plan 2014

c)

Price(s) and volume(s)

d)

Aggregated information

Total share options outstanding under long term incentiveplans: 482,830

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

David Ashwell

2

Reason for the notification

a)

Position/status

Group Logistics Director

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Employee Reward Plan 2016

c)

Price(s) and volume(s)

d)

Aggregated information

Total share options outstanding under long term incentiveplans: 1,763,760

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

John Coulter

2

Reason for the notification

a)

Position/status

Group Trading Director

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Employee Reward Plan 2016

c)

Price(s) and volume(s)

d)

Aggregated information

Total share options outstanding under long term incentive plans:

991,831

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Daniel Emmett

2

Reason for the notification

a)

Position/status

Group Retail Operations Director

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Employee Reward Plan 2016

c)

Price(s) and volume(s)

d)

Aggregated information

Total share options outstanding under long term incentive plans:

 936,764

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Andrew Kirkcaldy

2

Reason for the notification

a)

Position/status

Group Brand Director

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Employee Reward Plan 2016

c)

Price(s) and volume(s)

d)

Aggregated information

Total share options outstanding under long term incentiveplans: 1,735,009

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

David Lawson

2

Reason for the notification

a)

Position/status

Group e-Commerce Director

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Employee Reward Plan 2016

c)

Price(s) and volume(s)

d)

Aggregated information

Total share options outstanding under long term incentive plans:

 936,764

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Kevin Monk

2

Reason for the notification

a)

Position/status

Group International Director

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Employee Reward Plan 2016

c)

Price(s) and volume(s)

d)

Aggregated information

Total share options outstanding under long term incentiveplans: 1,735,009

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Adam Warne

2

Reason for the notification

a)

Position/status

Group IT Director

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Options over ordinary shares of 0.25p each

b)

Nature of the transaction

Grant of Options under the AO Employee Reward Plan 2016

c)

Price(s) and volume(s)

d)

Aggregated information

Total share options outstanding under long term incentive plans:

482,830

e)

Date of the transaction

21 July 2016

f)

Place of the transaction

Bolton, England