Director/PDMR Shareholding

Personal Group Holdings plc

("the Company")

Directors purchase of shares

Personal Group Holdings Plc operates an Inland Revenue approved All Employee Share Ownership Plan (AESOP) which allows employees and directors the opportunity to purchase ordinary shares in the Company currently held by Personal Group Trustees Limited.

The twenty sixth allocation period ended on 31 December 2014 and the following directors have been allocated shares as follows:

Director Price Shares Total number of

Allocated shares held at %

1 January 2015 Holding

Mr M Scanlon 467.50p 196 152,599 0.503

Mr K Rooney 467.50p 252 2,688 0.009

Mr C Curling 467.50p 341 25,756 0.085

Mr M Dugdale 467.50p 205 811 0.003

Under the Rules of the AESOP, the share price at which the shares are allocated is the lower of the mid-market value at the start and end of the relevant accumulation period.

-ENDS-

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Notes to Editors

With a 30 year track record of looking after its customers' employees, Personal Group Holdings Plc (AIM: PGH) is a leading provider of employee benefits and employee related insurance products, offering benefits programmes to over 2 million employees across the UK.

Personal Group's innovative approach to using technology to deliver its programmes, combined with its face-to-face method of communicating with employees, makes its offering compelling to blue chip clients across the UK as a way of attracting, retaining and motivating employees. Personal Group's benefits offer employees an effective way of making their pay-packet stretch further. The Group tailors its packages to include insurance products such as hospital and convalescence plans, death benefit and income protection plans, as well as lifestyle benefits such as holiday and retail discounts, health and wellbeing benefits and a range of tax efficient benefits.

In March 2014, the Group acquired Lets Connect, a leader in the home technology salary sacrifice market which focuses on large enterprises in the private and public sector.

Personal Group has a strong client base across a range of sectors including transport, where it works with the likes of Network Rail and Stagecoach, healthcare, where clients include Priory Group and Spire Healthcare and logistics, with companies such as TNT Express. The Group also has a strong presence in food manufacturing and service and clients include 2 Sisters Food Group and Young's Seafood.

With over 550 clients the Group has grown considerably and provides engaging and effective benefits packages across a breadth of sectors.

For further information, go to www.personal-group.com.